{"id":5875,"date":"2021-08-12T07:56:17","date_gmt":"2021-08-12T07:56:17","guid":{"rendered":"http:\/\/new.simple.am\/dasyntac\/marketing-and-sales-course-business-transformation\/"},"modified":"2022-03-22T13:20:50","modified_gmt":"2022-03-22T13:20:50","slug":"marketing-and-sales-course-business-transformation","status":"publish","type":"product","link":"https:\/\/simple.am\/en\/dasyntac\/marketing-and-sales-course-business-transformation\/","title":{"rendered":"Marketing and Sales Course | Business Transformation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;simple-course-content&#8221;][vc_column][vc_tta_tabs][vc_tta_section title=&#8221;Description:&#8221; tab_id=&#8221;Description&#8221;][stm_icon_box title_holder=&#8221;h4&#8243; hover_pos=&#8221;none&#8221; icon=&#8221;fa fa-question&#8221; icon_align=&#8221;left&#8221; icon_color=&#8221;#eab830&#8243; title=&#8221;Who is the course for?&#8221; css=&#8221;.vc_custom_1634886879181{padding-top: 20px !important;padding-bottom: 10px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<ul>\n<li>sales, marketing, brand managers<\/li>\n<li>business owners and managers<\/li>\n<li>for beginners<\/li>\n<li>students<\/li>\n<\/ul>\n<p>[\/stm_icon_box][stm_icon_box title_holder=&#8221;h4&#8243; hover_pos=&#8221;none&#8221; icon=&#8221;fa fa-graduation-cap&#8221; icon_align=&#8221;left&#8221; icon_color=&#8221;#eab830&#8243; title=&#8221;Through the exchange of experience and interactive methods, the course will help to apply the new knowledge and skills immediately acquired in the workplace, in your own business.&#8221; css=&#8221;.vc_custom_1634886891363{padding-top: 20px !important;padding-bottom: 10px !important;padding-left: 20px !important;}&#8221;][\/stm_icon_box][\/vc_tta_section][vc_tta_section title=&#8221;Program:&#8221; tab_id=&#8221;program&#8221;][stm_icon_box hover_pos=&#8221;top&#8221; icon=&#8221;fa-icon-stm_icon_category&#8221; icon_size=&#8221;35&#8243; icon_align=&#8221;left&#8221; icon_width=&#8221;40&#8243; icon_color=&#8221;#1e73be&#8221; title=&#8221;The main topics of the course are&#8221;][\/stm_icon_box][stm_course_lessons][stm_course_lesson title=&#8221;Business change: the transformation of the sales and marketing specialist&#8221;]<\/p>\n<ol>\n<li>Change in buyer behavior<\/li>\n<li>Establishing contacts, creating new connections<\/li>\n<li>Main types of customer:<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][stm_course_lesson title=&#8221;Defining the sales process&#8221;]<\/p>\n<ol>\n<li>How to identify customer needs?<\/li>\n<li>Buyer&#8217;s actual expectations<\/li>\n<li>What are the factors that contribute to the customer&#8217;s decision?<\/li>\n<li>Product packaging through the seller<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][stm_course_lesson title=&#8221;UP Sales&#8221;]<\/p>\n<ol>\n<li>Rejection a verdict or an opportunity?<\/li>\n<li>Completed transaction, the main functions of a sales specialist in the following stages<\/li>\n<li>Creating added value for a product or service<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][stm_course_lesson title=&#8221;Setting objective goals&#8221;]<\/p>\n<ol>\n<li>Sale in unequal conditions<\/li>\n<li>Measuring Outcome: What Measures to Measure (KPI)<\/li>\n<li>Sales plan: expectations and reality<\/li>\n<li>Work planning on a priority basis<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][stm_course_lesson title=&#8221;Individual seller or effective sales system?&#8221;]<\/p>\n<ol>\n<li>Factors hindering effective sales<\/li>\n<li>The reasons for the decline of the sales specialist<\/li>\n<li>Integration of sales mechanisms &#8211; application<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][\/stm_course_lessons][\/vc_tta_section][vc_tta_section title=&#8221;Invited Speakers&#8221; tab_id=&#8221;1634286771356-d1a360f0-d7e4&#8243;][stm_icon_box hover_pos=&#8221;top&#8221; icon=&#8221;fa-icon-stm_icon_category&#8221; icon_size=&#8221;35&#8243; icon_align=&#8221;left&#8221; icon_width=&#8221;40&#8243; icon_color=&#8221;#1e73be&#8221; title=&#8221;Marketing specialists Siranuysh Abrahamyan and Ani Manukyan will deliver speeches within the framework of the course. In this part of the course will be presented:&#8221;][\/stm_icon_box][stm_course_lessons][stm_course_lesson title=&#8221;How to drive sales using digital marketing tools&#8221;]<\/p>\n<ol>\n<li>Digital marketing as a sales promotion tool<\/li>\n<li>Generating a leader through digital marketing<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][stm_course_lesson title=&#8221;Factors affecting the subconscious of consumers&#8221;]<\/p>\n<ol>\n<li>Study of potential customer behavior, definition of target audience<\/li>\n<li>Rational and irrational decisions<\/li>\n<li>Ways to influence consumers&#8217; irrational decisions and steps to change behavior<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][stm_course_lesson title=&#8221;Application of non-traditional marketing methods in business&#8221;]<\/p>\n<ol>\n<li>The essence of neuromarketing, features of practical application<\/li>\n<li>Raising brand awareness with neuromarketing tools<\/li>\n<li>Sell with minimal effort for maximum results<\/li>\n<\/ol>\n<p>[\/stm_course_lesson][\/stm_course_lessons][\/vc_tta_section][vc_tta_section title=&#8221;Do you have questions?&#8221; tab_id=&#8221;faqs&#8221;][stm_contact image=&#8221;6078&#8243; image_size=&#8221;medium&#8221; job=&#8221;Organization of courses&#8221; phone=&#8221;077 781-161&#8243; email=&#8221;info@simple.am&#8221; skype=&#8221;Khanjyan 13\/2&#8243;][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;simple-course-content&#8221;][vc_column][vc_tta_tabs][vc_tta_section title=&#8221;Description:&#8221; tab_id=&#8221;Description&#8221;][stm_icon_box title_holder=&#8221;h4&#8243; hover_pos=&#8221;none&#8221; icon=&#8221;fa fa-question&#8221; icon_align=&#8221;left&#8221; icon_color=&#8221;#eab830&#8243; title=&#8221;Who is the course for?&#8221; css=&#8221;.vc_custom_1634886879181{padding-top: 20px !important;padding-bottom: 10px !important;padding-left: 20px !important;}&#8221;] sales, marketing, brand managers business owners and managers for beginners students [\/stm_icon_box][stm_icon_box title_holder=&#8221;h4&#8243; hover_pos=&#8221;none&#8221; icon=&#8221;fa fa-graduation-cap&#8221; icon_align=&#8221;left&#8221; icon_color=&#8221;#eab830&#8243; title=&#8221;Through the exchange of experience and interactive methods, the course will help to apply the [&hellip;]<\/p>\n","protected":false},"featured_media":6158,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[266],"product_tag":[225,226],"class_list":{"0":"post-5875","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sales-en","7":"product_tag-225","8":"product_tag-226","10":"first","11":"instock","12":"featured","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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