Marketing and Sales Course | Business Transformation
Marketing and Sales Course | Business Transformation
AMD 78,000
Who is the course for?
- sales, marketing, brand managers
- business owners and managers
- for beginners
- students
Through the exchange of experience and interactive methods, the course will help to apply the new knowledge and skills immediately acquired in the workplace, in your own business.
The main topics of the course are
- Change in buyer behavior
- Establishing contacts, creating new connections
- Main types of customer:
- How to identify customer needs?
- Buyer’s actual expectations
- What are the factors that contribute to the customer’s decision?
- Product packaging through the seller
- Rejection a verdict or an opportunity?
- Completed transaction, the main functions of a sales specialist in the following stages
- Creating added value for a product or service
- Sale in unequal conditions
- Measuring Outcome: What Measures to Measure (KPI)
- Sales plan: expectations and reality
- Work planning on a priority basis
- Factors hindering effective sales
- The reasons for the decline of the sales specialist
- Integration of sales mechanisms – application
Marketing specialists Siranuysh Abrahamyan and Ani Manukyan will deliver speeches within the framework of the course. In this part of the course will be presented:
- Digital marketing as a sales promotion tool
- Generating a leader through digital marketing
- Study of potential customer behavior, definition of target audience
- Rational and irrational decisions
- Ways to influence consumers’ irrational decisions and steps to change behavior
- The essence of neuromarketing, features of practical application
- Raising brand awareness with neuromarketing tools
- Sell with minimal effort for maximum results
About Instructors
Emil Kroyan
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